Asics

Founders

Kihachiro Onitsuka

Origin

Kobe, Hyogo, Japan

The year 1949 saw Japanese entrepreneur Kihachiro Onitsuka introduce Onitsuka Co. Ltd to the world - the sportswear company that would eventually grow to become the globally-renowned sports experts that are ASICS. Famed for being the first Japanese company to create a line of basketball sneakers, the brand promptly rose to prominence thanks to the pair’s octopus-inspired suction cup grip outsole. In modern times, ASICS continues to push boundaries with groundbreaking features and technologies, implemented to support athletes in achieving optimal levels of performance.

ASICS

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About Asics

Asics is a globally recognised Japanese brand that has become synonymous with high-performance athletic footwear and apparel. Founded in 1949 by Kihachiro Onitsuka, the company originally focused on producing basketball shoes, but quickly expanded its range to include running, tennis, and other sports footwear. The brand's name, an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A sound mind in a sound body), reflects its philosophy of promoting overall well-being through athletic activity. Today, Asics is renowned for its dedication to quality, innovation, and comfort, offering products designed to support athletes at every level.

Asics is particularly known for its cutting-edge Gel cushioning technology, which has been a hallmark of its running shoes since the late 1980s. This technology, along with other innovations like the Trusstic System and FlyteFoam, helps to enhance shock absorption, stability, and responsiveness, providing athletes with the support they need during high-impact activities. The brand is also celebrated for its focus on biomechanics, ensuring that each shoe is designed to optimize performance and reduce the risk of injury. Whether for running, training, or lifestyle wear, Asics continues to be a trusted name for those seeking durable, comfortable, and performance-driven athletic gear.

Asics Gel Kayano 14: The Ultimate Support and Comfort for Long-Distance Runners

The Asics Gel Kayano 14 is a high-performance running shoe that combines exceptional cushioning, stability, and comfort, making it a favorite among long-distance runners and those seeking extra support. Originally released in the mid-2000s, the Kayano 14 has been reintroduced with modern updates while retaining its classic design and supportive features. The shoe incorporates Gel cushioning in both the forefoot and heel, providing superior shock absorption and a smooth ride

Asics Gel-1130: Stability, Comfort, and Durability for Every Run

The Asics Gel-1130 is a versatile running shoe known for its stability, comfort, and durability, making it a popular choice for runners who seek reliable support during their runs. Featuring Asics’ Gel cushioning technology in the forefoot and heel, the Gel-1130 offers excellent shock absorption, reducing impact on the feet and joints.