Safsafu

Safsafu is a Paris-based jewelry brand renowned for its playful designs, kitsch aesthetics, and cultural fusion. Founded in 2016 by designer Safu Seghatoleslami, the brand blends influences from 1980s pop culture, Iranian folk art, and anime, resulting in vibrant pieces that embody whimsy, irony, and joy.

Explore a collection of statement earrings, bold necklaces, and colorful rings, all meticulously handcrafted in Arezzo, Italy – a region celebrated for its goldsmith traditions and artisanal craftsmanship. Safsafu's designs feature vivid gemstones, enamel details, and eclectic motifs that exude individuality and creative expression. Signature pieces, like the iconic eye-shaped earrings, charm-laden necklaces, and surrealist-inspired rings, reflect the brand's dedication to unique, wearable art.

Perfect for those who appreciate quirky statement jewelry, bold contemporary accessories, and culturally-inspired design, Safsafu offers pieces that seamlessly blend luxury craftsmanship with playful aesthetics. Each design celebrates personal expression, artistic creativity, and the joy of unexpected details.