Ahluwalia

Ahluwalia is a London-based fashion brand known for its innovative approach to sustainable menswear, womenswear, and culturally-inspired design. Founded in 2018 by designer Priya Ahluwalia, the brand fuses elements of her Indian-Nigerian heritage with influences from her London upbringing, creating collections that celebrate diverse cultural narratives and modern streetwear aesthetics.

Explore a range of upcycled jackets, patchwork trousers, graphic knitwear, and reworked denim, all crafted using vintage textiles and surplus materials to promote eco-conscious fashion. Ahluwalia’s designs incorporate unique textile techniques, vibrant prints, and contemporary silhouettes, offering a fresh take on sustainable luxury fashion.

Each collection draws inspiration from art, music, literature, and the African and Asian diasporas, resulting in clothing that balances nostalgia with modernity. Recognized with prestigious accolades like the H&M Design Award and the LVMH Prize, Ahluwalia is at the forefront of ethical, culturally-relevant design.