Maison Kitsuné: Everything to Know About the Paris Fox Logo Label
Maison Kitsuné is one of the more searched fashion names right now, and the fox logo is only part of the story. Here's where the brand comes from, what it's known for, and where to shop it.
Who is Maison Kitsuné?
Maison Kitsuné was co-founded in Paris by Gildas Loaëc and Masaya Kuroki, growing out of the Parisian record store and music scene the pair built together. From the start, the label has never been purely a clothing brand — it sits alongside a music label (Kitsuné Musique) and a chain of cafés, all under one French-Japanese identity. That dual sensibility shows up directly in the clothing: clean, tailored basics with a distinctly Parisian restraint, finished with the brand's signature fox logo.
Shop Maison Kitsuné, in stock now
A cross-section of the label's tees, boots and trackwear, currently available at LYBSTORE.
What Maison Kitsuné is known for
- The fox logo — the brand's most recognisable signature, appearing as a small embroidered mark on tees and knitwear rather than an oversized logo statement.
- Elevated basics — tees, sweatshirts and track pants built with better fabric and fit than typical streetwear staples, priced accordingly.
- Footwear collaborations — pieces like the Hunter boot collaboration bring the brand's restrained aesthetic to functional, weather-ready footwear.
How to choose your first piece
A fox-logo tee is the simplest, most recognisable entry point into the brand. If you want something with more presence, the track pants and Hunter boot collaborations show off the brand's Paris-meets-function approach more clearly.
Where to buy Maison Kitsuné
LYBSTORE stocks a wide range of Maison Kitsuné pieces directly, sourced through trusted partner retailers so you can browse, compare, and buy with confidence. Browse the full Maison Kitsuné collection at LYBSTORE to see current availability.
FAQ
Who founded Maison Kitsuné?
Gildas Loaëc and Masaya Kuroki co-founded the label in Paris, growing it out of a record store and music scene into a wider brand spanning fashion, music and cafés.
What is Maison Kitsuné known for?
Elevated basics with a signature embroidered fox logo — tees, knitwear, track pants and footwear collaborations that blend French and Japanese design sensibilities.
How much do Maison Kitsuné pieces cost?
Prices at LYBSTORE typically range from around £70 for tees to £130+ for boots and outerwear.
