Pioneering an unmistakable interpretation of elevated athletic footwear, New Balance’s century-spanning commitment to engineering optimal sneakers has been coloured by its devotion to aesthetic consistency and a gimmick-free ideology. With its orthopaedics-focused origins cementing a reputation for pristine constructional know-how, the label has been upheld as an incontestable sneaker option across generations. Providing subtly tweaked variations of its core styles alongside new ideas, the current state of New Balance holds true to the label’s rich history without losing touch with the here-and-now of sneaker culture. The opulent suede construction of the classic M996 sneaker continues to thrive in a multitude of colourway options, while the sleeker silhouette of the knit 997 sneakers aligns with streamlined athleticism. Buffed leather and nubuck trims showcase a chameleonic ability to integrate into virtually any outfitting context, solidifying the reasons for which New Balance is a mainstay of the contemporary sneaker rotation.