Founded in Oregon in 1964, Nike is a sportswear powerhouse with athletic innovation and design flair that never compromises on performance. We can't imagine the cultural landscape without that inimitable 'Swoosh'.  Sneakers have continued to inspire, innovate, and shape the future of sport and activewear. Spot the iconic swoosh throughout the Essentials clothing line, and the iconic line-up of Nike trainers: from the Air Force 1, to the Air Max family, the Blazer and the legendary Jordan 1.