Fear of God
Fear of God is steeped in contemporary culture while paying homage to heritage American sportswear. Jerry Lorenzo, the label's founder, grew up immersed in baseball and later worked for a sports management agency. When styling one of his stars, he was unable to find the right pieces, which inspired a career change – Jerry then turned his hand to garment design. Today, Fear of God exudes utilitarian style while harking back to sunny days in the dugout.
