Heron Preston, one of the founders of the creative collective Been Trill is now emerging as a designer in his own right after launching his label. An artist, creative director, content creator, clothing designer and D.J, he has become a cultural icon in youth culture. Preston was one of the founding members of the D.K., art and fashion collective, Been Trill and digital producer for Nike. Uniform is one of his latest works, as well as collaborating with prominent influencers such as Virgil Abloh and Kanye West. Renowned for taking conventional themes and reinterpreting them in his genre-bending designs that include graphic-heavy tees, hoodies, outerwear, belts and his signature fanny pack. The recent collaboration sees a mix of Gore-Tex and signature iconography of HP.