Byredo
Byredo is a luxury Swedish fragrance company renowned for its unique approach to scent creation and its minimalist aesthetic. Founded in 2006 by Ben Gorham, a former art student and basketball player with Indian-Canadian roots, Byredo has carved out a distinct niche in the highly competitive fragrance industry. The brand stands out for its distinctive fragrances, high-quality ingredients, and starkly simple packaging, appealing to a sophisticated clientele that values both olfactory artistry and understated elegance.
