GR10K, an Italian label operating as a secret collective, challenges the norms of modern fashion. Investigating underground social pockets, the brand recontextualizes garment meanings and performance capabilities. Utilizing upcycled fabrics from its parent company—a factory producing uniforms since 1925—GR10K transcends novelty, often employing flame-retardant or waterproof materials to redefine minimalism. Sitting between various genres, the label's clothing remains wearable for everyday use, infused with strong technical undertones.
