Maria Lucia Hohan: Everything to Know About the Silk Gown Label

Maria Lucia Hohan is one of the more searched names in occasionwear right now, and once you see the gowns, it's easy to understand why. Here's the story behind the label, what it's known for, and where to shop it.

Who is Maria Lucia Hohan?

Maria Lucia Hohan founded her fashion house in Bucharest, Romania in 2003. Her collections are built around unexpected textures, sensual detailing and ethereal silhouettes — beautiful fabrics, memorable prints, and sometimes daring cuts or delicate lace, designed for women who want something beyond seasonal trends. The label is now stocked in over 25 countries worldwide.

What Maria Lucia Hohan is known for

The label's signature is the draped or ruched silk gown, often built around a bustier or corset structure with delicate cutouts. Recurring themes across the collection:

  • Silk and silk mousseline — the label's primary fabrics, chosen for how they move and drape on the body rather than hold a rigid shape.
  • Bustier and corset construction — a recurring silhouette across the range, giving structure at the waist while the rest of the gown falls fluid.
  • Occasion-first design — these are event pieces, not everyday wear: red-carpet-ready gowns built for weddings, galas and formal events.

How to choose your piece

If you want the most recognisable version of the house style, start with a bustier gown in plain silk — it shows off the construction without competing prints or embellishment. If you're shopping for a specific event, the draped and one-shoulder styles tend to photograph best and work across a wider range of body types than the more structured corset pieces.

Where to buy Maria Lucia Hohan

LYBSTORE stocks a rotating selection of Maria Lucia Hohan gowns sourced through trusted partner retailers, so you can browse, compare, and buy with confidence. Browse the full Maria Lucia Hohan collection at LYBSTORE to see current availability — pieces are produced in limited runs and can sell out.

FAQ

Who is Maria Lucia Hohan?
A Romanian-born designer who founded her fashion house in Bucharest in 2003. Her label is known for silk eveningwear and is now stocked in over 25 countries.

What is Maria Lucia Hohan known for?
Draped and bustier silk gowns built for occasionwear — weddings, galas and formal events — rather than everyday wear.

How much do Maria Lucia Hohan gowns cost?
Prices at LYBSTORE typically range from around £1,300 to £2,000+, reflecting the silk construction and limited production runs.