Founders

Kihachiro Onitsuka

Origin

Kobe, Hyogo, Japan

Asics

År 1949 introducerade den japanska entreprenören Kihachiro Onitsuka Onitsuka Co. Ltd för världen - sportklädesföretaget som så småningom skulle växa till att bli de globalt kända sportexperterna som är ASICS. Berömt för att vara det första japanska företaget att skapa en linje med basketsneakers, blev märket snabbt framträdande tack vare parets bläckfiskinspirerade yttersula med sugkoppsgrepp. I modern tid fortsätter ASICS att tänja på gränserna med banbrytande funktioner och teknologier, implementerade för att stödja idrottare att uppnå optimala prestationsnivåer.

Asics Men s Novalis Bixance T-Shirt Bright Green
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About Asics

Asics is a globally recognised Japanese brand that has become synonymous with high-performance athletic footwear and apparel. Founded in 1949 by Kihachiro Onitsuka, the company originally focused on producing basketball shoes, but quickly expanded its range to include running, tennis, and other sports footwear. The brand's name, an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A sound mind in a sound body), reflects its philosophy of promoting overall well-being through athletic activity. Today, Asics is renowned for its dedication to quality, innovation, and comfort, offering products designed to support athletes at every level.
Asics is particularly known for its cutting-edge Gel cushioning technology, which has been a hallmark of its running shoes since the late 1980s. This technology, along with other innovations like the Trusstic System and FlyteFoam, helps to enhance shock absorption, stability, and responsiveness, providing athletes with the support they need during high-impact activities. The brand is also celebrated for its focus on biomechanics, ensuring that each shoe is designed to optimize performance and reduce the risk of injury. Whether for running, training, or lifestyle wear, Asics continues to be a trusted name for those seeking durable, comfortable, and performance-driven athletic gear.

Asics Gel Kayano 14: The Ultimate Support and Comfort for Long-Distance Runners

The Asics Gel Kayano 14 is a high-performance running shoe that combines exceptional cushioning, stability, and comfort, making it a favorite among long-distance runners and those seeking extra support. Originally released in the mid-2000s, the Kayano 14 has been reintroduced with modern updates while retaining its classic design and supportive features. The shoe incorporates Gel cushioning in both the forefoot and heel, providing superior shock absorption and a smooth ride

Asics Gel-1130: Stability, Comfort, and Durability for Every Run

The Asics Gel-1130 is a versatile running shoe known for its stability, comfort, and durability, making it a popular choice for runners who seek reliable support during their runs. Featuring Asics’ Gel cushioning technology in the forefoot and heel, the Gel-1130 offers excellent shock absorption, reducing impact on the feet and joints.