Founders

Levi Strauss

Origin

San Francisco, California, United States

Levi's

Shop Levi's at LYBSTORE. Browse jeans, jackets, tees, and accessories from the original American denim brand — including the most-searched cuts and fits.

Two Levi's styles consistently top search charts right now: the Levi's 515 (a mid-rise straight-leg cut that works with almost anything) and the Levi's 565 '97 (a loose, wide-leg jean with a distinctly '90s silhouette that's found its moment again). Both are available across our partner retailers — browse, compare, and click through to buy.

About Levi's

Since 1853, Levi's has defined what jeans look like. The brand's numbered fits have become a language of their own — once you find your number, you rarely leave it. Whether you're new to Levi's or returning to a favourite cut, LYBSTORE makes it easy to find your fit from trusted retailers at competitive prices.

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About Levi's

Levi Strauss & Co. was founded in 1853 by Levi Strauss, an immigrant from Bavaria. The brand's journey began during the California Gold Rush, an era that demanded sturdy apparel for hard-working people. Levi's answered this call with their riveted jeans, a patent they secured in 1873 alongside tailor Jacob Davis. This innovation marked the birth of the blue jean, a staple garment in wardrobes around the world.
Throughout its history, Levi's has shown an incredible ability to adapt to the changing tastes and needs of its customers. In the 1950s and 60s, Levi's jeans became a symbol of youth rebellion, famously worn by figures such as James Dean and Marlon Brando. By the 70s and 80s, the brand had become a staple of casual wear, seen on nearly everyone, from rock stars to presidents.

Evolving with the Times

Levi's has a knack for staying relevant. The 1950s and 60s saw Levi's 501 jeans become symbols of youth and rebellion, worn by icons like James Dean. As styles evolved, so did Levi's, introducing variations like the Levi's 514, a straight-fit that offers comfort and versatility, and the Levi's 568, which caters to those preferring a looser fit.

 

A Style for Every Story

Levi's offers a range of styles for every individual. From the timeless Levi's 501 to the modern appeal of the Levi's 514 and the comfort of the Levi's 568, there's something for everyone. The Levi's Trucker Jacket, another staple, exemplifies Levi's ability to blend function with fashion, making it a must-have in any closet.

 

Innovation Meets Tradition

Today, Levi's remains committed to innovation, particularly in sustainability. Initiatives like using less water to produce the same high-quality jeans demonstrate Levi's commitment to environmental stewardship without compromising their classic appeal.

Our Summary

Levi's legacy is built on more than just fabric; it's a blend of tradition, innovation, and cultural influence. With pieces like the Levi's 501, 514, 568, and the Trucker Jacket, Levi's not only dresses individuals but also tells a story of enduring style. In the ever-evolving world of fashion, Levi's remains a symbol of timelessness, proving that true style is eternal. As Levi's continues to innovate and inspire, it reinforces its role as a cornerstone of both wardrobes and cultures worldwide.