Ulla Johnson
Ulla Johnson Imara floral cotton poplin midi dress
£470
The label keeps the Ulla Johnson Imara floral cotton poplin midi dress understated, leaning on quality and proportion rather than obvious branding.
The 100% cotton build comes through in multicoloured, UK 12, with a finish that holds up to close inspection.
The kind of piece that earns its price tag through wear rather than first impressions.