Polar Skate Co.

Founded in 2011 by Pontus Alv, Polar Skate Co made its UK debut at NOTE, setting the stage for a lasting partnership. Alv's creative vision drives Polar's distinct brand image, evident in its board graphics, videos, and tours. The team includes Aaron Herrington, Dane Brady, Hjalte Halberg, and others, with Alv at the helm. Polar's signature pieces like the Big Boy Pant and '93 Denim are perennial favorites at NOTE, known for their quality and understated designs. Seasonal releases feature Jacob Ovgren's entertaining and sometimes controversial graphics, embodying the brand's playful approach to apparel design.